Campaigns
A series of campaigns featuring mock advertisements developed during an independent study with Professor Chuck Borghese and the "ExpressWVYou" campaign from WVU College of Creative Arts and Media's Martin Hall Agency.
"Apple Watch" Campaign
This conceptual campaign positions the Apple Watch as an essential tool for personal health and wellness. The advertisements reimagine traditional medical equipment replaced by the Apple Watch, reinforcing the idea that owning one isn’t just convenient, it’s vital.
"Iceland" Campaign
A conceptual campaign designed to showcase Iceland as a warm and welcoming destination, challenging the common perception that it is "cold." The advertisements featured various photographs of Iceland that highlighted these themes.
"Montblanc" Campaign
This conceptual campaign for Montblanc Pens is built around a simple, powerful idea: when you write something important and meaningful, you choose Montblanc. Each advertisement showcases handwritten pieces tied to iconic figures. From the timeless lyrics of a Beatles song to personal letters by Mark Twain and Taylor Swift, emphasizing that Montblanc is the pen trusted when words truly matter.
"Spam" Campaign
This conceptual campaign for Spam was designed to reclaim the true meaning of the brand’s name. Through a series of bold billboard advertisements, the campaign challenges the modern association of "spam" with junk mail and reminds audiences that Spam is and has always been a beloved, satisfying staple.
"ExpressWVYou" Campaign Book
As part of the ExpressWVYou campaign, I collaborated with a team from West Virginia University's College of Creative Arts and Media and the Martin Hall Agency to raise awareness of the importance of free expression on campus. Serving as the Digital Director, I led the design and development of the campaign’s official website, creating an engaging, user-friendly platform that captured the spirit of the movement. The website played a critical role in informing and connecting students, reinforcing the message that every voice deserves to be heard and celebrated across WVU.